Insights on habit science, behavioral psychology, and building a smarter way to quit.
The cream background, the italic serif headlines, the missing streak counter, and the parts of the app I chose not to build.
Read more →Around 95% of unaided quit attempts fail within a year. Not because of weak character, but because of specific things cold turkey demands that a human nervous system can't deliver.
Read more →Three tapers, three timelines. The right one for you depends less on discipline than on how much upheaval your life can absorb this month.
Read more →The cliff after a slip is mostly an illusion of the tools we've used. When the system stops punishing slips, slips stop ruining quits.
Read more →Beyond smoking: how the same gradual-reduction approach works for doomscrolling, late-night snacking, caffeine, vaping, and the alcohol creep.
Read more →The simple act of measuring a habit — without trying to change it — is the most underrated part of breaking it.
Read more →Why reducing by a percentage instead of a fixed amount changes everything about tapering a habit.
Read more →After a lifetime of tobacco use and countless failed attempts, I built an app that replaces willpower with mathematics.
Read more →Why we built an app that replaces willpower with math — and how exponential decay might be the key to quitting anything.
Read more →